There are various kinds of pen in the market like metal pens, American pride pens, gripper pens, jumbo pens, stick pens, twist pens, etc. You can choose any pen that fits the organization budget and order a good company to get these imprinted pens customized. You can instruct the makers whether you want the organization name or address or logo or all of these to be imprinted on the pen.
Only such personalized pens should be used during company meeting, conference or at the organization or function held by the company. People attending such meets should be encouraged to use this pen during the met, for whenever they pull out the pen to use, they will remember, where and when did they get it. In this way, such pens will reach different places and will be used by many people who attended the function or meeting. This promotional activity does not even cost much to the company, as the makers use cheap pens that are good at quality, which in turn does not fall heavy on your pocket.
So, get a stock of such pens that have a company logo, name or address on it and use it at every meeting, function or event held by the company. You can also give it to the employees sometimes when they do their work well. They would get this token of appreciation and may feel honored when a senior executive gives them such a classy pen.
A number of innovative techniques are used for promoting products and services. Personalized pens are another option. This can be a source of advertising for your company.